Corporate Communications: Generalitat de Catalunya, Annual Report
The Notion of Minimization
In order to improve the quality of life of people and protect the environment, Catalonia’s garbage collection agency, Agencia de Residuos de Cataluña, promotes the minimization of waste generation. Through information campaigns, seminars and communications, it seeks to not only raise awareness in Catalonian society but also to encourage their participation in the environmental public debate. Among their communications, the Agencia de Residuos de Cataluña publishes an annual report including statistics that show the proportion and increase in the production of waste. Tholön Kunst and Gándara designed this communication. Adjusting the typographic box for better performance and using 100% recyclable and recycled materials, they created an austere graphic look to emphasize the notion of minimization. Additionally, they included a poster as a dustcover that highlights the most important points to consider in reducing the amount of garbage generated.
