Corporate Identity: Eurosport, Trademark, Logo
Europe’s Leading Sports Multimedia Platform
The Eurosport Group is Europe’s leading sports multimedia platform, comprising Eurosport, Eurosport 2, eurosport.com and Eurosportnews. Their TV channels have been the most viewed channels for the last 12 years and their web site, in a partnership deal with Yahoo, receives 30 million visits monthly. Eurosport offers the most comprehensive and updated sports calendar thanks to a communication strategy that combines experience in providing information with the versatility of new technologies. Tholön Kunst worked together with Zeligstudio in search of a new identity to link the personality of their corporate image with this constant innovation. Hence the challenge faced by Tholön Kunst when designing an isologotype intended to renew a brand that is positioned worldwide.
