Corporate Identity: Hospital Pedro Elizalde, Identity
Restoration, restructuring and modernization
Two hundred and twenty five years have passed and the Hospital Pedro de Elizalde only preserves its facade, after having finished its “restoration, restructuring and modernization” works. With the construction of 15,000 square meters, the refurbishment of another 8,000 square meters and a comprehensive re-equipping, it is now considered to be the most important healthcare construction work in Latin America. The Hospital Pedro de Elizalde, with a staff of over 400 physicians, provides assistance to 2,500 children daily. Tholön Kunst created the new identity that accompanies this complete makeover. Through the design of the brand and signage using playful language, making the most of the vitality of pictures and colors, Tholön Kunst was able to meet the challenge of conveying warmth and joy through images.