Miscellaneous: Mediamax, Advertising Campaign
Understanding the Differences
Mediamax’s premise: “they know us outside the capital because we know them” summarizes their strategy: to detect the needs of the different audiences that coexist throughout Argentina’s vast territory. With over 15 years in the advertising market, Mediamax has achieved a position as one of the leading media producers, representatives and marketers in Argentina. Tholön Kunst develops the advertising campaigns put in place by Mediamax every year. In doing that, they display a strategy based on geographical diversification, using an informal communication tone with language that resonates with all kinds of audiences.
