Miscellaneous: T de teatre, Advertising Campaign
«Com pot ser que t’estimi tant»
“We are always in search of things that we can relate to, what happens to us in the world we live.” This is the spirit that characterizes both the plays and the “Jet Lag” sitcom by the Catalonian company T de teatre. In its 15 years of existence, T de teatre created the most viewed TV series in the history of TV3, and five plays that have been watched by an audience of almost 1 million people in more than 40 Spanish cities, and even in the city of Buenos Aires on more than one occasion. Tholön Kunst accompanied T de teatre in its anniversary with the design of the campaign for the show “Com pot ser que t’estimi tant.” Continuing with their typical austere scenography and stories that are taken right out of everyday life, Tholön Kunst developed a strategy based on simple shapes, recreating the intimacy experienced by the audience in every single one of the company’s plays.
