Banco Macro



Its almost 500 branches throughout the country, the high level of deposits and financial flow, plus the sustained growth of its assets, position Banco Macro as the number one private bank in Argentina. The policy of support for the regional economies that it implements, places it as the bank with the greatest expansion in the interior of the national territory.

For more than 10 years at Tholön we have been in charge of developing the Sustainability Report and the Annual Report. Publications that communicate the main values of the company.


We work to connect the user with relevant information. Storytelling, short and personalized runs in digital printing, micro sites, snack content, data visualization and infographics become indispensable tools to generate attractive and pertinent communications for increasingly specialized audiences.

“Systems are becoming more agile, business models more complex, and the new digital economy demands innovative solutions.”

Tholön + Banco Macro


Digital transformation is the current challenge of innovative organizations. Stakeholders are changing the way they interact like never before. Smart companies see reporting as a focal communication tool that enhances the brand experience.

There is a tendency to produce reports with sensitive information material for decision-making at the managerial level. Annual reports and sustainability reports become essential instruments for building a company's public image.

Companies begin to realize that the effectiveness of reporting lies in communicating relevant information, appropriately at the right time to each of their audiences.

With the aim of creating future value, for more than a decade we have helped Banco Macro to report its achievements.