We are a graphic design agency created to support growing companies. Our goal is to give visibility to projects and products through a professional, efficient, and user-oriented experience. Skilled in branding, identity, and editorial design, we help our clients shape their future. Since 1996 we have been building visual solutions that add value to companies, products, and services.
From Buenos Aires to the entire planet.
Punta del Este
Global and flexible. Online, offline, digital, and analog, from Buenos Aires and for the entire planet, we value the diversity of origins and points of view. We know how to listen, we like to learn, and we are native explorers. We offer thoughtful, original, and impeccably crafted designs. We build appropriate and powerful solutions that work everywhere and adapt to all devices.
We can understand the discursive universe beyond the aesthetic, allowing us to bring brands closer to their audiences. We think strategically about the future. We are used to facing highly competitive markets. We transform content into unique brand experiences.
Sometimes a brand needs to start from zero or reinvent itself. Other times, it takes a few strategic visual tweaks to get it going. Brand consulting puts the whole project in perspective: it helps us understand what a company needs to stand out in the market, promote its products or attract attention with its services. Before deciding where we want to go, it is important to be clear about our starting point. Therefore, brand design is key to generating and executing an adequate, effective, and successful strategy.
We connect brands with their audiences. Implementation and communication are key to the success of brands and contribute to building a solid and effective positioning in the minds of consumers. We design memorable and immersive brand experiences. We interpret the character of each brand and translate it into simple and intuitive interfaces. At Tholon we create strong brands which seduce, evoke emotions and express values.
Good packaging should attract, contain, wrap and protect a product so that users can see what it is, what it is for, and who made it. Packaging design is the entry point of a product. We design labels and packaging that appeal to and generate empathy with their audiences and users.
The internal and external communication strategies of companies serve to interact with their target public (audiences). Finding the right way to talk to customers, employees, shareholders, suppliers, and the community, in general, is a challenge that requires analysis and planning. Through the design of institutional books, catalogs, annual reports and financial statements, sustainability reports, and integrated reports, companies spread information related to their activities, their products and services, their principles, their values, and their daily challenges.
The publishing industry encompasses different types of publications, formats, and media, including collections, books, and covers in their analog and digital versions. The visual development of these graphic projects is expressed as the articulation between the editor's needs, the author's intentions, and the marketing team's objectives based on a target audience. We offer a complete book design service, from the visual concept to the printing specifications. We develop covers with high visual impact. We work on page layout, grid systems, the use of images, typographic and color palettes, style sheets, color systems, paper, binding, and finishes.