Branding

Designing
Brands

With more than 25 years of experience in branding and visual identity, we help companies create, reinvent and evolve their brands.

Visual Identity

We are a graphic design agency specializing in Branding, Brand Design, Logos, and Identities. Focused on the user, we generate strategic tools for decision-making, content development, and the implementation of actions. We believe that clear communication generates positive customer experiences and adds value to the business. We connect each project's specific needs with our solutions' global focus.

BRAND IDENTITY

Brand design and its application to communications, corporate materials, and websites help companies improve their image by enhancing their value proposition and facilitating the user experience. Branding drives companies, products, and services to grow, consolidate and evolve.

OUR SERVICES

#01

Branding
[Brand Strategy]

Consulting / Brand analysis / Research and Benchmark / Brand architecture

Sometimes a brand needs to start from scratch or reinvent itself. Other times, it is enough with some strategic adjustments to be able to advance. Brand consulting puts the whole project in perspective: it helps us understand what a company needs to stand out in the market, promote its products or attract attention with its services. Before deciding where we want to go, it's central to be clear about our starting point.

#02

Brand Narrative
[Storytelling]

Naming / Tagline and Claim / Tone of Voice

Essentially brands are conversations. Verbal identity is just as important as visual identity. We use language to engage audiences, connect and empathize. Whether thinking about a brand name or generating narratives that help spread your value proposition, creating consistent ideas and communicating them is a priority.

#03

Corporate Identity
[Branding]

Brand Design / Identity Systems

Good design is good business. Functionality and simplicity add value to the brand and make it possible to transmit its offer and its way of speaking to the world. At Tholön, we create brands capable of seducing, evoking emotions, and expressing values.

#04

Branding
[Brand Management]

Brand Governance / Web Design / Publications / Reports / Institutional Books / Packaging

We connect brands with their audiences. Implementation and communication are keys to the success of brands and contribute to building a solid and effective position in the minds of your consumers. We interpret the character of each brand and translate it into simple and intuitive interfaces, to adapt them efficiently and clearly to their different applications.

OUR BRANDS

From Buenos Aires and for the entire planet, we generate projects for clients from different industries in different cities. Each action plan is based on deep research, creative thinking, and efficient service. We work to create, sustain and evolve brands. We build robust solutions that work everywhere and adapt to all devices.