ARGENTINA, INVESTMENT DESTINATION

Together with the Ministry of Tourism of the Argentine Republic, we worked on a new identity that places Argentina as an attractive destination for private investment in tourism. We generate a series of tools and presentations with relevant information for investment decision- making. The goal was to promote the national tourism development strategy.

Argentina is the most visited country in South America. Its extensive territory, landscape and climatic diversity, and cultural heritage set it apart.

We worked on an identity to promote these values, to develop business and international private investment in tourism. The central idea of our work was to invite potential investors to get involved with Argentina and guide them on the different aspects of the sector and the most important public policies.

DESIGN BUSINESS OPPORTUNITIES

Our visual solution for "Tourism Investments" was focused on creating a platform that allows the promotion of Argentina's resources worldwide. Generating a series of tools, we contributed to the development of investment opportunities and projects in Argentina with detailed information, statistics, location, connectivity, strategic relevance, and investment requirements.

This identity needed to be simple and flexible enough to be implemented in all the pieces of the system in a way appropriate to its audience and to be consistent enough to build and project a solid identity to push Argentina as a tourist investment destination.

“An identity must be clear enough to be able to define an entity, its work, its products, and its way of speaking to the world”