Together with the Ministry of Tourism of the Argentine Republic, we worked on a new identity that places Argentina as an attractive destination for private investment in tourism. We generate a series of tools and presentations with relevant information for investment decision- making. The goal was to promote the national tourism development strategy.
Argentina is the most visited country in South America. Its extensive territory, landscape and climatic diversity, and cultural heritage set it apart.
We worked on an identity to promote these values, to develop business and international private investment in tourism. The central idea of our work was to invite potential investors to get involved with Argentina and guide them on the different aspects of the sector and the most important public policies.
Our visual solution for "Tourism Investments" was focused on creating a platform that allows the promotion of Argentina's resources worldwide. Generating a series of tools, we contributed to the development of investment opportunities and projects in Argentina with detailed information, statistics, location, connectivity, strategic relevance, and investment requirements.
This identity needed to be simple and flexible enough to be implemented in all the pieces of the system in a way appropriate to its audience and to be consistent enough to build and project a solid identity to push Argentina as a tourist investment destination.
“An identity must be clear enough to be able to define an entity, its work, its products, and its way of speaking to the world”
Tholön + Argentina Ministry of Tourism
Identifying a country as an attractive destination for international investment in tourism is a great challenge. Together with the team of the Ministry of Tourism of the Argentine Republic, we work on the development of an Identity capable of facilitating the user's public understanding and access to the opportunities that Argentina offers as a tourist destination.
With our work, we make complex information available simply, guiding investors on the different aspects of the sector. We develop a visual identity aimed at promoting business and investment. We work to maximize the experience of users in their interaction with the different parts of the system.
We are proud to have collaborated with the launch of this new platform that today is expanding across the planet.